IKEA Museum

A dull, rainy and cool day – time for a museum. We had the choice between glass and IKEA, and we opted for IKEA and drove to Älmhult where IKEA’s first shop was opened in 1958. The museum displays IKEA’s (and Ingvar Kamprads) history, but shows also about life in Sweden in the early 20th century and its changes after the war.
Although we’re not big IKEA clients I found this visit very informative and impressing. Ingvar Kamprad and his philosophy reminded me a lot Gottlieb Duttweiler, founder of Migros. Both sold goods for less money, were boycotted for that and had to find (and found) their ways for own products and further development. weiterlesen IKEA Museum

Växjö

After breakfast we drive to Jönköping, one of the oldest cities in Sweden. Located at the southern end of the Vättern, the second largest lake in the country. Interesting here is the Match Museum, which informs about the history of making this old lighter. Then continue south. This region is home to the famous Swedish furniture store IKEA, whose founder Ingvar Kamprad not far from Växjö (270 km) grew up. weiterlesen Växjö